Marketing Information

 

FOR RADIO, TV SPOTS and PRINT ADS CONTACT:

Steve Bassett at Bill Young Productions / 750 Park Two Drive/ Sugar Land, TX 77478 / Ph. 281-240-7400 Fax 281-240-7440 / bassett@concerts.com

Free Pink Floyd DVDS -Eagle Vision is making available 15 copies of the DVD, “The Making of the Dark Side of the Moon” for radio station give-a-ways. 3-4 weeks advance notice is required to obtain the DVDs. Please provide Eagle Vision with your shipping info and Fed Ex or other shipping account number. 

Rob Gill

Eagle Rock Entertainment

825 8th Ave / 29th Floor

NYC NY 10019

212-445-3252

rgill@eaglerockent.com

www.eaglerockent.com

CLICK HERE TO DOWNLOAD BLANK FORM FOR DVD REQUESTS

Free Laser Glasses & Pink Floyd T-Shirts - 10 per market. Contact Kim at Paramount kmonistere@aol.com or 210 698 8855. 2 weeks advance notice is required for laser glasses and T-shirts. Please provide Paramount with your shipping info and Fed Ex or other shipping account number.

Laser Spectacular Video, Photos, Art Work, Web Art, History and other info-
To access all of these items, click on the appropriate menu item in this digital press kit.

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SHOW BILLING:
“Paramount’s Original LaserSpectacular featuring The Music of Pink Floyd”

TEARSHEETS:
* PURCHASER is to provide Management with tear-sheets of all print advertising.

SPONSOR FOR LASER GLASSES = PROFIT CENTER!$$!$!
Promoters can arrange to order laser glasses that are custom printed with logos of up to 2 sponsors at a cost of $1.50 each with minimum lot sizes of 3,500 units (i.e. 3,500, 7,000, 10,500, etc). Promoters have had great success offering these free to attendees. Usual cost to attendees, as you’ll see in the merchandising section, is $2 per pair.

RADIO PROMOTION REQUEST
A) Internet Pre-Sale – We strongly urge that presenting radio stations organize an Internet pre-sale, allowing tickets to be purchased by listeners before the general public.

B) E-Mail blasts supported by the radio station or ticket vendor is also highly recommended.

C) Web Presence. We request inclusion on the co-presenting radio station’s HOME PAGE, with show info listed and a link to www.laserspectacular.com.

D) The “Going On-Sale” promotion often starts the Monday before tickets go on sale, usually a Friday or Saturday. Successful promotions have included a “Beat the Box Office” or “ Win em’ before you can buy ‘em” theme. One of the popular ways other stations have accomplished this is to offer 5 pair or 5th row seats on Monday, 4 pair of 4th row seats on Tuesday, 3 pair or 3rd rows seats on Wednesday, 2 pair of 2nd row seats on Thursday and 1 pair of front-row seats on Friday. We’ve found a minimum of 8 liners per day beginning 6 days before the on sale date to promote the “On Sale Special,” has worked well.

E) 8 DAYS OUT. (8) 30-second live promotional announcements per day leading up to show day reminding listeners that tickets are on sale now. Paramount can provide Copy.

F) 10 DAYS OUT. 5 recorded promotional spots per day. Paramount can provide this 30 second produced spot, which will send listeners to the LaserSpectacular.com site for info.

G) 14 DAYS OUT through 8 DAYS OUT (7 days total) On-air ticket giveaways on the A.M. Drive, P.M. Drive and evening shows. (One pair per shift).

H) Day of Show Interviews on the A.M. OR P.M. drive show or on Friday if the show is on Saturday.

I) "LaserSpectacular Weekend" the weekend prior to the event (Increased play of the featured artists, three in a row, etc. We would enhance this weekend by giving away VIP seats with laser glasses. t-shirts and DVDs).

J) Nightclub Promotion - If your radio station has a nightclub or restaurant that is advertising, and that client will host a "Think Pink" party, Paramount will include them in the promotion and give them exposure on the night of the show (flyers, announcements, etc). This can be a good opportunity to sell another schedule to a club or restaurant.

SHOW DESCRIPTION
Often prospective ticket buyers may be looking for more information about LaserSpectacular. We’ve found the following description to be helpful while concise: “In its 23rd year of successful touring, the two-hour LaserSpectacular features Pink Floyd's "Dark Side Of The Moon" with the second half featuring The Best of Pink Floyd (including "The Wall") in 3-D! . All the excitement of a live concert --with multi-screen video projection and state-of-the-art laser technology, all choreographed to the greatest band of all-time. This show has been enjoyed by audiences worldwide."

PRINT/RADIO INTERVIEWS
Show producer Steve Monistere available for interviews. It’s been most effective to schedule interviews close to the on-sale date, then leading up to the show and then day of show. The cities where we’ve experienced the best ticket sales for LaserSpectacular ran major print features in their mainstream and alternative press to preview the show. While show announcements directed to calendar editors were very helpful, it’s the full-blown reports with artwork that has proven invaluable to educating the ticket buying public and driving sales week of show. Many markets have gotten a lot of life out of this one show by targeting several different writers/angles.  We would recommend you use your best efforts to arrange any placements possible.

PLEASE SUBMIT MARKETING & PROMOTIONAL PLANS
Please forward your marketing plans (i.e. total marketing budget and breakdown, co-promoting radio stations and their proposals, sponsor tie-ins, deadline for materials, venue marketing capabilities, stand-alone/strip advertising) to us at:

Mark Puma @ 802 747 7711 ext. 11 markpuma@freefallny.com

Please let us know if you need anything else immediately.

Contact:

Mark Puma @ 802 747 7711 ext. 11 markpuma@freefallny.com